Skip to content
DENIS DENISOVBusiness · product · technology

Case studies

All case studies

Case studies from Denis Denisov: a Data and AI portfolio, a new platform and ongoing work on an omnichannel business.

SBER · DATA AND AI

An AI Transformation Office and change portfolio at Sber

Context. Established an AI Transformation Office within Sber's Sales Network business unit, connecting AI investment with commercial performance and operating efficiency.

My responsibility. Defined the AI strategy and portfolio across branches, ATMs, field service and payroll-related products.

Work and contribution. The portfolio contributed to revenue growth and lower recurring operating costs through changes to products and business processes.

VK · MAX · B2B PLATFORM

The MAX business platform domain

Context. Built the business platform domain for MAX within VK, enabling business partners and external developers to build services on top of the messenger.

My responsibility. Established the organization, recruited key team members, and defined the platform vision, roadmap and delivery model.

Work and contribution. Led capabilities spanning bots, mini apps, notifications, developer tools and partner integrations.

MAGNIT COSMETIC · PRODUCT AND TECHNOLOGY

Product, technology and AI transformation at Magnit Cosmetic

Context. Director of Product & Technology for Magnit Cosmetic, reporting directly to the business-unit CEO and serving on the management team.

My responsibility. I lead product, engineering and analytics, with accountability for portfolio priorities, management of the allocated budget and agreed financial outcomes.

Current work. Resolved a cross-functional data-access constraint and expanded the analytical pipeline from a limited pilot to network-wide coverage.